VIRTUE Lifting Powder
Virtue® Lifting Powder is a weightless volumizing powder that combines our patented Alpha Keratin 60ku® with invigorating texture enhancers. Formulated to bring life to fine, flat hair, this volumizing powder instantly absorbs for an immediate lift, plus helps fullness last all day. Perfect for second-day touch-ups to revive style.
A unique spray pump applicator and innovative powder format make it easy to get a quick, targeted root lift and freshen up style whenever and wherever needed.
• All hair types in need of volume and lift.
• Safe for color-treated and chemically treated hair.
• 93% of women felt this product provided instant lift and volume.
• 95% of women felt their hair looked fuller after just 1 week.
• 92% of women felt their hair looked thicker and had more body after just 1 week.
Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
Offers superior oil absorption.
Adds lift, volume, and texture to hair.
Asiaticoside / Madecassoside
Helps to revitalize hair by neutralizing free radicals.
OUR BRAND IS FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE.
Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate,
Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel.
Hold the applicator 2–4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.
For instant lift, spray powder to dry hair all over the head near the root, then gently rub powder into scalp using a circular motion with the fingers to lift the hair.
For up-dos with more volume and better hold, use Lifting Powder to add texture and grip. Apply all over the root and massage intothe hair before styling; this will help to keep hair pins secured so the style won’t slip out over time.
Lifting Powder is a great universal finisher that can be used in partnership with any and all of the stylers. If style is falling flat, this formula can reactivate it—simply pump a little into the hair and scrunch it in using fingertips. Start with small amounts, targeted first at roots, and then build until desired style is achieved.