Each luxe pouf gives hair an exaggerated sense of body and structure, without the slightest hint of crunch. All-day memory leaves styles supremely soft yet set, for hair that's thicker, fuller, and larger than life.

Shake it up, mousse it in, and blow it big.

To break the safety seal upon first use, remove the cap, place your thumb on the back of the applicator, and press firmly until it audibly clicks.

• Makes hair big, yet soft and touchable
• Plumps the hair shaft to add volume and thickness
• Provides heat protection and helps repair and strengthen hair

Oribe Signature Complex (Watermelon, Lychee, and Edelweiss Flower) defends hair from oxidative stress, photoaging, and the deterioration of natural keratin, all while protecting it from the drying, damaging, and color-depleting effects of the elements.

Structure-Forming Starch Polymer thickens and adds hold while smoothing and conditioning hair. Sunflower Seed Oil, Glycerin, and Vitamin E moisturize and condition hair, leaving it hydrated and full of volume. Panthenol swells the hair shaft and volumizes the hair.

Superior Styling Polymer provides long-lasting, flexible hold and memory.