Immediately illuminate blonde and silver hair. This revitalizing violet shampoo corrects brassiness and yellow tones while brightening natural highlights for hair that is healthier, shinier, and lit from within.

Lather, indulge, rinse.

• Gently cleanses
• Visibly brightens and eliminates brassiness
• Can be used daily to brighten and tone blonde hair

Pure Violet and Reflective Pearlized Pigments correct brassiness, and tone highlights and impart luminescent brightness and shine.

Oribe Signature Complex (Watermelon, Lychee, and Edelweiss Flower) defends hair from oxidative stress, photoaging, and the deterioration of natural keratin all while protecting it from the drying, damaging and color-depleting effects of the elements.

Brightening Complex (Lemon, Ginger Root, and Chamomile extract) optimizes shade, tonality, and luminosity.

Lavender Extract helps nourish damaged and brittle hair while conditioning and adding shine.

Swiss Garden Cress Sprouts, high in phytonutrients, detoxify and protect the hair from environmental stress factors, pollutants, and natural oxidation to help maintain color vibrancy.

Multi-UV Protection shields hair from the color-depleting, fading, and drying effects of the sun's rays and UV exposure.